FASHION MARKETING (FMKT) - 2008-2009 Catalog

Department of Human Environmental Science

FMKT 1203 - Basic Clothing Construction

This course will focus on the fundamental principles of fabric selection and construction and their application to simple garments. This course is open to all students with no previous sewing experience.

FMKT 1303 - Introduction To Textiles

This course is a study of the factors involved in the selection and purchasing of textile materials including identification of fibers, fabrics, weaves, yarns, colors and finishes.

FMKT 2000 - Topics In Fashion Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

FMKT 2113 - Fashion Marketing

This course is an introduction of the history, characteristics, operations, practices, and interrelationships of all segments of the fachion industry. Emphasis is placed on how fiber, textiles, apparel producers, and retailers market their products within the industry and to the consumer. This course replaces FMKT 3113.

FMKT 2233 - Creative Problem Solving

This course involves participatory problems in marketing, merchandising, business practices, and design, and includes the critique of proposed solutions as a positive process of evaluation.

FMKT 2313 - Advanced Clothing Construction

This course will focus on the selection and construction of more difficult garments with special emphasis on fitting and alteration of patterns and garments. Prerequisite(s): FMKT 1203.

FMKT 2323 - Global Protocol And Diversity

A course designed to introduce students to global communication concepts stressing diversity as well as the impact of culture on international commerce and public relations. It includes the study of customs, symbolism, protocol and cultural practices of countries the United States currently trades with to enable students to conduct themselves successfully without making cultural blunders. The course explores differences in greetings, surnames, body language, personal appearance, sensitivities, etiquette, cuisine, gift giving, gender awareness, and the values of these trading partners.

FMKT 3000 - Workshop In Fashion Marketing

Credit will vary from 1 to 6 hours. Subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 6 hours of workshop may be counted toward a bachelor's degree.

FMKT 3223 - Hard Goods Merchandising

This course is designed to give a thorough presentation of hard goods merchandising usually found in a department store. Recent developments in new products, synthetics will be treated in detail. Consideration will be given to recent trade commission guidelines. Prerequisite(s): FMKT 2113. This course replaces FMKT 4222.

FMKT 3233 - Decorative Textiles

This course is an in-depth study of decorative fabrics used in interior design and apparel fashions. Emphasis is placed on characteristics of symbolism, durability and suitability, and their relationship to design. Prerequisite(s): FMKT 1303 and junior standing. This course replaces FMKT 4232.

FMKT 3243 - Fashion Advertisement And Promotion

This course is designed to acquaint the student with a professional approach to information and ideas dealing with fashion promotion. Consideration will be given to the dissemination of fashion news and mass communication techniques through individual store promotion. Students analyze advertisement, displays, publicity and other promotional practices of leading retail firms.

FMKT 3323 - Fashion Accessories

This course is an introduction to major areas of fashion merchandise accessories found in a retail store: leather products, furs, shoes, hats, scarves, handbags, hosiery and active wear. Accessories are analyzed in terms of materials, construction and price ranges and acquaints students with the selling techniques used in these merchandise categories. Prerequisite(s): FMKT 2113. This course replaces FMKT 4323.

FMKT 3453 - Clothing Selection

A study of art principles applied to personal appearance of clothing for the individual.

FMKT 3990 - Advanced Topics

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

FMKT 4043 - Apparel Entrepreneurship

This course is designed as an in-depth capstone study in fashion merchandising issues for the purpose of researching and developing individual business plans for apparel retail or production utilizing entrepreneurship concepts; market analysis; accounting and control; merchandising and buying; operations and management; and advertising and promotion. Prerequisite(s): FMKT 2113, 3243.

FMKT 4343 - Image Building For Job Success

This course is designed to help students look and feel more attractive. Emphasis will be placed on body movements, cosmetics, and fashion and how they affect self image and color one's relationship with others.

FMKT 4423 - Heritage Of Dress

This is an in depth study of the development of costume and fashion from the ancient Egyptians to present day with an emphasis on interpreting and analyzing current fashion trends from a historical perspective. Prerequisite(s): upper division standing and six hours of history and/or humanities. This course replaces FMKT 4422.

FMKT 4583 - Fashion Buying And Analysis

This course is designed to equip the fashion marketing student with the facts, skills, and concepts necessary for entry into a management or buying level position. Retail buying, management inventories, and merchandising mathematics will sharpen the students' ability to make decisions based on sound logic. Prerequisite(s): FMKT 2113; junior or senior standing.

FMKT 4621 - Dress For The Professional

This course is designed to relate one's dress to career demands and successes and to discover an affordable, accomplished, versatile, and professional approach to clothing selection and wardrobe coordination. Designed for both male and female students.

FMKT 4900 - Practicum In Fashion Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

FMKT 4910 - Seminar In Fashion Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

FMKT 4930 - Individual Study

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

FMKT 4950 - Internship

Credit will vary from 1 to 8 hours.

FMKT 4960 - Institute In Fashion Marketing

Credit will vary from 1 to 8 hours. Subject matter will vary within the department's field of study.

FMKT 4970 - Study Tour

Credit will vary. Subject matter will vary within the department's field of study.

FMKT 4980 - Workshop In Fashion Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 6 hours of workshop may be counted toward a bachelor's degree.

FMKT 5000 - Workshop In Fashion Marketing

Credit will vary from 1 to 4 hours; subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 2 hours of workshop may be counted on a master's degree.

FMKT 5063 - Fashion Accessories

Analysis of the accessory needs of specialized market segments and the products produced to meet those needs with emphasis on product design, marketing, and merchandising. rerequisite(s): FMKT 1303 or FMKT 3113.

FMKT 5073 - Heritage Of Dress II

An in-depth study of the development of costume and fashion from the Ancient Egyptians to present day with an emphasis on interpreting and analyzing current fashion trends from a historical perspective. Prerequisite(s): Six credits in history/humanities or permission of the instructor.

FMKT 5093 - No-Textiles Accessories

Analysis of the non-textile accessory needs of specialized market segments and the products produced to meet those needs with emphasis on product design, marketing and merchandising. Prerequisite(s): FMKT 3113.

FMKT 5621 - Dress For The Professional

This course is designed to relate one's dress to career demands and successes and to discover an affordable, accomplished, versatile, and professional approach to clothing selection and wardrobe coordination. Designed for both male and female students.

FMKT 5910 - Seminar / Special Topics

Credit will vary from 1 to 4 hours. Directed intensive study of selected problems or special topics. Prerequisite(s): An undergraduate minor in the subject matter area and written permission of graduate advisor.

FMKT 5930 - Individual Study

Credit will vary from 1 to 4 hours. Directed intensive study on definite problems or special subjects based on approved outlines or plans, conferences, oral and written reports. Prerequisite(s): An undergraduate major in the subject matter area and permission of graduate advisor.

FMKT 5960 - Institute In Fashion Marketing

Credit will vary from 1 to 8 hours. Subject matter will vary within the department's field of study.

FMKT 5970 - Study Tour

Credit will vary. Subject matter will vary within the department's field of study.