MRKT 2000 - Topics In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 2313 - Personal Selling

Importance of salesmanship in our economy; techniques of prospecting; preapproach; approach demonstration of the product; meeting of objections; and closing of the sale.

MRKT 3000 - Workshop In Marketing

Credit will vary from 1 to 6 hours. Subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 6 hours of workshop may be counted toward a bachelor's degree.

MRKT 3013 - Fundamentals Of Marketing

A survey of the nature, scope, and economic importance of marketing, analysis of marketing functions, institutions, pricing, demand creation, costs and marketing legislation. It is recommended that students take this course prior to other marketing courses. Prerequisite(s): Sophomore standing or above.

MRKT 3313 - Transportation And Logistics

A study of the strengths and weaknesses of each of the five modes of transportation. Transportation system history, intermodal and intramodal cooperation and competition, the currency regulatory climate, the relationship between transportation and customer service, manufacturing location, warehouse location, and inventory levels are examined.

MRKT 3413 - Principles Of Advertising

A study of advertising principles and practices. Advertising management, media buying agency operation, advertising and marketing research, and an analytical basis for advertising decision-making and control.

MRKT 3990 - Advanced Topics In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 4113 - Marketing Research

In this course scientific methods will be applied to the solution of marketing problems. The techniques of determining problems, collecting data, tabulating data, and interpreting findings will be stressed. Emphasis will be placed on making the student a better user of marketing research. Prerequisite(s): MRKT 3013 and ECON 2173.

MRKT 4123 - Consulting In The Real Environment

This course is an interactive, hands-on application of knowledge gained through the student's business degree program. Student teams work with an assigned business in the community and offer recommendations that resolve business problem areas as defined by the client. Students must have a private source of transportation. Credit may be earned in only one course from FIN 4123, MGMT 4123, MRKT 4123. Prerequisite(s): open to senior business majors. ACCT 2113, 2133, BCOM 3143, ECON 2103, 2203, FIN 3563, MGMT 3103, MRKT 3013.

MRKT 4143 - Sales Management

A critical analysis of the principles, methods, and problems relating to the management of the sales force. Special emphasis will be given to organization, recruiting, selection, training, expenses, compensation, motivation, and evaluation of the sales force. Prerequisite(s): MRKT 3013.

MRKT 4313 - Marketing Management

A study of the marketing management process through an analysis of the planning, implementation, and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. Marketing management relies heavily on designing the organization's offerings in terms of the target market's needs and desires and using effective pricing, communication and distribution. Prerequisite(s): Nine hours of Marketing and senior class standing.

MRKT 4323 - Advanced Personal Selling

This course focuses on cognitive, affective, and behavioral processes that influence the interaction between buyer and seller. Students will have the opportunity to integrate advanced persuasion theories and techniques. Prerequisite(s): MRKT 2313 and 3013.

MRKT 4413 - International Marketing

The main problems with which the international executive must deal and the ways in which these problems may be approached. A framework in which the actual organization and operations in international marketing fit; the function of foreign operations, dealer cooperation, internal advertising; and export procedures. Prerequisite(s): MRKT 3013.

MRKT 4423 - Consumer And Market Behavior

A study of the norm, as well as the idiosyncrasies associated with personal and group behavior patterns in the acquisition of goods and services in a market environment. Prerequisite(s): MRKT 3013.

MRKT 4433 - Purchasing & Materials Management

A study of the functions of purchasing, the fundamentals of materials management, and the auxiliary services performed by the purchasing department. Oriented toward the industrial, institutional, and governmental purchaser. Prerequisite(s): MRKT 3013.

MRKT 4453 - Retail Management

Study of all levels of management responsibility (strategic, administrative, and operating) within the two largest functional divisions of retail organizations, namely the merchandising and store operations divisions. They are the most critical with respect to revenue production, management of assets, and productive use of resource funds expended in operations. Prerequisite(s): MRKT 3013 and MATH 1453.

MRKT 4463 - Integrated Marketing Communication

This course builds on a rigorous base of consumer psychology and then proceeds to treat advertising, reseller stimulation, personal selling, and other communications tools as part of an overall promotional mix. The course develops fundamental considerations as background and then focuses on managerial issues and problems. Prerequisite(s): MRKT 3013. This course replaces MRKT 4003 Promotional Strategy.

MRKT 4473 - Advanced Purchasing And Materials Management

A continuation of MRKT 4433 Purchasing and Materials Management. Emphasis will be on materials management concept, which includes the purchase, movement and storage of materials, via the case approach. Course will provide opportunity to gain greater depth and breadth of knowledge of this area of business. Prerequisite(s): MRKT 4433.

MRKT 4483 - Business To Business Marketing

This course is a study of all areas of marketing with emphasis on the marketing management aspect of business-to-business marketing. Prerequisite(s): MRKT 3013. Junior or senior standing.

MRKT 4493 - Electronic Marketing

Electronic marketing is designed to bridge the gap between the rapidly emerging field of electronic commerce and the traditional models and concepts marketers currently use in the marketplace. The course will include how electronic communications networks are used to market products and services and how to develop marketing strategies for the electronic marketplace. Specific topics covered include how to critique marketing Web pages and how to develop ways to measure successful marketing Web pages, along with the other elements in electronic marketing, as tools to identify, attract and serve customers in the marketplace. Prerequisite(s): Written permission of the instructor.

MRKT 4900 - Practicum In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 4910 - Seminar In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study. Prerequisite(s): MRKT 3013.

MRKT 4930 - Individual Study In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 4950 - Internship In Marketing

Credit will vary from 1 to 8 hours.

MRKT 4960 - Institute In Marketing

Credit will vary from 1 to 8 hours. Subject matter will vary within the department's field of study.

MRKT 4970 - Study Tour In Marketing

Credit will vary. Subject matter will vary within the department's field of study.

MRKT 4980 - Workshop In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 6 hours of workshop may be counted toward a bachelor's degree

MRKT 5000 - Workshop In Marketing

Credit will vary from 1 to 4 hours; subject matter will vary within the department's field of study. Normally involves lecture, films, guest speaker, etc. A grade of "P" or "F" is given. No more than 2 hours of workshop may be counted on a master's degree.

MRKT 5123 - Marketing Management

Marketing management is the study of the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives. It relies on a disciplined analysis of the needs, wants, perceptions and preferences of target and intermediary markets as the basis for effective product design, pricing, communication, and distribution. Prerequisite(s): Completed all prerequisites for the MBA Program.

MRKT 5143 - Non-profit Marketing

A study of application of marketing concepts in noncommercial ventures such as governmental bureaus and Departments, religious or charitable activities, various causes of current concern, and any group endeavor in which profit is not the motivating force. Specific topics and emphasis will vary with different student groups. Prerequisite(s): Completed all prerequisites for the MBA Program and MRKT 5123.

MRKT 5223 - Current Issues In Marketing

Study of and attention to current and timely topics, issues, and problems in the area of marketing. Extensive utilization of current literature in the area of marketing. Major objective of the course will be to acquaint the student with the major developments of the immediate and long-range trends in the area of marketing. Prerequisite(s): Completed all prerequisites for the MBA Program and MRKT 5123.

MRKT 5553 - International Marketing

International environmental forces and their impact on international marketing decision making. Stresses marketing problem solving in the international setting. Prerequisite(s): Completed all prerequisites for the MBA Program.

MRKT 5900 - Practicum In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 5910 - Seminar / Special Topics

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 5930 - Individual Study In Marketing

Credit will vary from 1 to 4 hours. Subject matter will vary within the department's field of study.

MRKT 5950 - Internship In Marketing

Credit will vary from 1 to 8 hours; subject matter will vary within the department's field of study. Supervised practical experience gained in a professional field by an advanced or graduate student.

MRKT 5960 - Institute In Marketing

Credit will vary from 1 to 8 hours. Subject matter will vary within the department's field of study.

MRKT 5970 - Study Tour

Credit will vary. Subject matter will vary within the departments's field of study.

MRKT 5990 - Thesis

Credit will vary from 1 to 6 hours. Subject matter will vary within the department's field of study.